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      Processing Orders for Casey Underwood Designs

      Casey Underwood is a well know and talented artist specializing in outdoor inspired designs. We are excited to be collaborating with him on this special collection! Please refer to the below document for processing Casey Underwood orders.

      Refer to this document for all of the current Casey Underwood Design Concepts. Use the Conceptual # to copy the design note template. 
       
      Processing
      SKUs:
      • 91-APPGLHRCU (Genuine)
        • Must use format in SAP Description (edit bolded portions): Applique - Genuine Leather Etched - Casey Underwood - CUWXXXX - Name
        • Casey Underwood Leather Designs are not currently approved for Texas production
      • 91-APPFLHRCU (Faux)
        • Must use format in SAP Description (edit bolded portions): Applique - Faux Leather Etched - Casey Underwood - CUWXXXX - Name
        • Casey Underwood Leather Designs are not currently approved for Texas production
      • 91-PATCHWOVCU
        • Must use format in SAP Description (edit bolded portions): Patch - Woven - Casey Underwood - CUWXXXX - Name
        • Casey Underwood Woven Patches can be produced in Texas
        NOTE: Web orders will come in with the the non-Casey SKUs. We need to update them to ensure the royalty is paid to the artist
      Other Important Notes:
      Big picture notes:
      • Elevated price point
      • Limited to purposes related to the outdoor/retail market
      • 72-piece minimum
      • Artwork can't be changed — text can only be updated
      Here's a link to Casey's website, in case you'd like to check it out and get a better feel for his overall artistic aesthetic: Casey Underwood

       
      Pricing & MOQs
      • MOQ of (72) pieces per design
      • ADD $8.75 per unit for any Casey Underwood Design Concepts utilizing a Woven Patch (base cap price + $8.75)
      • ADD $8.25 per unit for any Casey Underwood Design Concepts utilizing an Etched Leather Applique (base cap price + $8.25)
        • At the moment, we currently don't provide any price breaks for these designs - reach out to your manager or a sales director to inquire about price breaks
        • Pricing subject to change (accurate as of 3/24/25 - please refer to SAP for most up to date pricing)
      Limited Applications
      • We're working on adding additional verbiage to the website, but we'll need to keep any use of the Casey Underwood artwork limited to the outdoor/retail market
        • Ex: Tackle & Bait Shop looking to source headwear for the '25 Summer Season --> would be APPROVED to use CUW designs
        • Ex: Gift Shop in a touristy area looking to source outdoor inspired designs for retail --> would be APPROVED to use CUW designs
        • Ex: Construction company that wants some cool caps for their Summer Company Picnic --> would be NOT BE APPROVED to use CUW designs
          • When in doubt, run inquiries by me and I'm happy to confirm if the applicable end user would be able to be approved
      A Few Other Notes
      • Colors in the design concepts can not be changed -- only text within each design can be updated for the applicable end user
      • Standard lead times apply
      • Artwork that clearly depicts a CUW design concept that has been slightly altered to 'get around' the approval process will not be accepted by Richardson